Google’s HTC transfer borrows from Apple’s playbook


Google's $1.1 billion acquisition of HTC's smartphone engineering arm is just not a direct assault in opposition to its chief rival, Apple. However it's a recognition of Apple's profitable technique.

It's also an acknowledgement that an ecosystem dominated by producers and telecom suppliers – every with a set of priorities and plans that does not dovetail with Google's – leads to a myriad of units that run the gamut of high quality.

With that in thoughts, Google's buyout of HTC's engineering IP will allow it to create a pure Android play by marrying and software program in a transfer that would ultimately scale back fragmentation within the Android ecosystem.

HTC has acknowledged the take care of Google will have an effect on about 2,000 of its personal engineers, who assist management the design of the of inside of a Google cellphone, and subsequently can create higher integration between cameras, sensors and processing chips from the likes of Qualcomm.