Apple backs marriage equality marketing campaign in Australia


Apple CEO Tim Cook.Apple CEO Tim Cook dinner.


Apple's having, for instance, a busy week. 

Within the lead-up to its low-key, laidback soiree on Tuesday (plugging leaks the place doable), the corporate has thrown its hat within the ring for Australia's largest nationwide debate: same-sex marriage.

Apple has pledged assist for marriage equality in Australia in an emailed assertion despatched by its public relations group on Sept. 11. It reads:

We assist marriage equality and consider all Australians deserve the liberty to marry the particular person they love, and to have their relationships recognised with the identical dignity and authorized protections as their neighbours, associates, and household.

Apple's assist comes every week after Australia's Excessive Courtroom handed down a decision to permit the federal authorities to implement a non-binding, non-compulsory postal plebiscite asking the query: “Ought to the regulation be modified to permit same-sex to marry?” Australians will obtain their postal survey after Sept. 12 and may have till Nov. 7 to mail it again to the Australian Bureau of Statistics. Then, the survey outcomes will likely be introduced on Nov. 15, after which the difficulty will likely be voted upon in federal parliament.

Apple has been a supporter of marriage equality across the globe for years. In 2016, its brand joined the Australian Marriage Equality page, alongside different main corporations like Google, Microsoft, Twitter, IBM, McDonalds, Mastercard, Adobe, Airbnb, Virgin, Qantas, and prime Australian banks like Commonwealth and Westpac.

When the U.S. legalised same-sex marriage in 2015, Apple issued an elated assertion:

We applaud the Supreme Courtroom and everybody who labored so onerous within the years main as much as immediately's historic resolution. It is a momentous step ahead for equality and basic human rights in america. We couldn't be happier for our workers, prospects and other people throughout America who now have the correct to marry the one they love.

Apple CEO Tim Cook dinner, who got here out in 2014 on the age of 53, has lead the corporate's pro-equality messaging. This is his tweet from June 25, 2015, when same-sex marriage was declared authorized within the US:

Now that Apple's publicly taken a facet in Australia's personal highway to same-sex marriage, it is again to the large occasion.